Lori B. Gross joins The NLP Group, bringing over 25 years of broad industry experience to the firm as well as four years of Executive Search experience in the Marketing field.
Upon completing her B.S. in General Engineering from the University of Illinois, Urbana-Champaign in 1991, Lori joined Procter & Gamble. Although she was assigned to a manufacturing role, Lori’s responsibilities included working closely with brand teams to implement promotional strategies. It was through this collaboration she realized that harnessing deep consumer insights and building brands was her true passion.
After earning her M.B.A. from Kellogg School of Management at Northwestern University in 2002, Lori continued to develop her career at Unilever. First as a member of the brand activation team that launched the Dove brand into the hair care category and subsequently as a key contributor to its global hair care innovation team, leading successful initiatives in packaging, claims development and innovation pipeline expansion
Lori’s marketing management experience was deepened during time spent at Motorola and Solo Cup Company where she enjoyed exposure to customer marketing and global category marketing and gained broader understanding about the full spectrum of marketing. Lori’s niche goes beyond consumer marketing to include global B2B marketing and use of insights-based marketing initiatives to drive market share and business results.
In 2009, Lori purchased a COMPUTER EXPLORERS franchise which designs and delivers STEM-based programming to school age children. This entrepreneurial calling, combined with backgrounds in both engineering and marketing, contributed to the success of her business.
After seven years of continued growth with COMPUTER EXPLORERS, Lori sold her business and pursued a path in Executive Search, allowing her to build upon her passions of business consulting and coaching. Knowing how difficult recruiting top talent can be and having a real knack for building exceptional teams, Lori joined Bloom, Gross & Associates. There she was able to collaborate with clients to bring exceptional talent into their organizations, helping them succeed and grow their businesses. After four great years with BGA and as Karen Bloom winds down an amazing 30+ years in business, Lori has joined NLP and is excited to strengthen the great relationships she formed while at BGA while building relationships with new clients as well.
Lori and her family enjoy camping and hiking, and she is an avid photographer, reader, and baker.