Erin has more than 25 successful years of experience in the marketing and advertising industry with extensive focus in retail, CPG, travel and tourism, and healthcare. Prior to joining The NLP Group, Erin was a senior account management executive focused on building teams and client businesses through results-oriented marketing strategies and campaigns. Erin has worked at agencies of all sizes – from start-ups to world-renowned agencies such as Foote, Cone & Belding and, most recently, J. Walter Thompson.
Erin has a proven track record in identifying and recruiting the right talent and building top-performing teams for both her clients and agency, resulting in remarkable business successes and accolades. Her extensive category and industry experience involves her partnering with retailers like Macy’s and 7-Eleven, CPGs (including Kraft, Kellogg’s and Procter & Gamble), travel and tourism for the state of Illinois, and the premier St. Louis Children’s Hospital and Foundation.
Furthermore, Erin has experience in developing new business, as well as managing and growing existing client accounts. She managed the transformational campaign to relaunch Macy’s as America’s department store. She also oversaw development of the innovative and highly successful “Guardians of Childhood” campaign for St. Louis Children’s Hospital.
Additionally, Erin has helped the state of Illinois set and break tourism visitor and tax revenue records year over year. And, a favorite tidbit comes from early in Erin’s career at JWT, when she worked on the campaign for 7-Eleven’s Slurpee brand, which literally introduced the phrase “brain freeze” into the English lexicon!
With Erin’s depth and breadth of experience and proven success hiring the right people for the right positions across many levels and disciplines accommodating every unique need, we have no doubt she’ll add tremendous value to NLP and our clients.
Erin is an enthusiastic tourist, having traveled extensively throughout the United States and 16 international cities – from Paris to the ancient city of Ephesus.
Erin has her Bachelor of Business Administration from the University of Iowa, Iowa City. Go, Hawkeyes!